Summary
In this episode of the Franchise QB Podcast, host Mike Halpern interviews Brian Lowe, CEO and President of BML Public Relations. Brian shares his journey into public relations and how he started his own firm. He discusses his experience working with iconic brands and how he entered the franchise space. Brian explains the role of public relations in franchise concepts and the benefits it provides. He also highlights the importance of maintaining a positive brand image and leveraging PR for growth. The episode concludes with a discussion on ideal clients for BML Public Relations and the importance of consistency and social media in PR.
Takeaways
Chapters
00:00
Introduction to Franchise QB Podcast
00:44
Brian Lowe's Journey into Public Relations
02:12
Working with Iconic Brands in the Agency World
03:10
Starting BML Public Relations
04:58
Entering the Franchise Space
07:22
Working with the Flynn Group
09:10
The Role of Public Relations in Franchise Concepts
10:05
Benefits of PR for Franchise Concepts
11:29
Maintaining a Positive Brand Image
13:26
Leveraging PR for Growth
14:46
Using PR to Attract Customers and Scale Business
17:39
PR in Crisis Situations
21:00
Ideal Clients for BML Public Relations
22:22
Leveraging PR for Franchise Growth
24:16
Consistency and Social Media in PR
26:11
Closing Remarks and Contact Information
Free Resource for Franchise QB Listeners:
The Franchise QB Playbook will guide you through the process of finding your perfect franchise fit.
https://docs.google.com/document/d/1XlbD8oyl3uyeiqaM73poH67BX1jRRyCGR7l7qB-3Nz0/edit?usp=sharing. Also, you can view the Franchise QB podcast at www.youtube.com/@franchiseqb.
Contact me and my team with any questions along the way. www.calendly.com/franchiseguy
Mike Halpern, CAFC
mike@franchiseqb.com
