In this episode of the Franchise QB Podcast, host Mike Halpern speaks with Chad Coulter, Founder and CEO of Biscuit Belly, about his journey from pharmacy to the restaurant industry and the unique fast-casual breakfast concept he has developed.
The conversation covers Biscuit Belly's growth strategy, franchise model, operational efficiency, marketing strategies, and the ideal profile for potential franchise owners.
Chad emphasizes the importance of a scratch-made menu, a supportive franchise system, and a focus on profitability for franchisees.
Takeaways
-Chad transitioned from pharmacy to the restaurant industry due to declining reimbursement rates
-Biscuit Belly offers a unique fast-casual breakfast experience with gourmet biscuit sandwiches
-The brand focuses on scratch-made food to enhance customer experience
-Biscuit Belly has expanded to six states and is opening its 14th location
-The franchise model emphasizes work-life balance with limited operating hours
-Marketing strategies include local engagement and influencer partnerships
-Ideal franchise owners should have prior business or restaurant experience
-The startup costs for a Biscuit Belly franchise range from mid to high $700s to over $1.1 million
-Chad prioritizes franchisee profitability and operational efficiency
Chapters
00:00 Introduction
01:13 Chad Coulter's Journey to Biscuit Belly
07:22 The Unique Concept of Biscuit Belly
11:59 Expansion and Growth Strategy
14:50 Franchise Model and Support
20:56 Staffing and Operational Efficiency
23:47 Marketing Strategies for New Locations
28:07 Ideal Franchise Owner Profile
31:01 Financial Overview and Profitability
https://biscuitbellyfranchise.com/
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https://docs.google.com/document/d/1XlbD8oyl3uyeiqaM73poH67BX1jRRyCGR7l7qB-3Nz0/edit?usp=sharing. Also, you can view the Franchise QB podcast at www.youtube.com/@franchiseqb.
Contact me and my team with any questions along the way. www.calendly.com/franchiseguy
Mike Halpern, CAFC
mike@franchiseqb.com
