In this episode of the Franchise QB Podcast, host Mike Halpern speaks with Nancy Baio, Director of Development, at The Designery. They discuss Nancy's journey into franchising, the unique offerings of The Designery, and the advantages for franchise owners.
The conversation covers the importance of customer experience, marketing strategies, and the role of technology in enhancing service delivery. Nancy also shares insights on training, ideal franchise owner characteristics, and the financial aspects of launching a franchise.
Takeaways
-The Designery provides a comprehensive service for home improvement
-Franchise owners benefit from centralized support and technology
-B2B relationships can drive significant revenue for franchise owners
-Marketing strategies are crucial for client acquisition
-Showrooms enhance customer experience and decision-making
-Technology like virtual reality aids in project visualization
-Training and onboarding are essential for franchise success
-Ideal franchise owners should be networkers and relationship builders
-Investment costs vary based on location and setup requirements
https://thedesigneryfranchising.com/
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https://docs.google.com/document/d/1XlbD8oyl3uyeiqaM73poH67BX1jRRyCGR7l7qB-3Nz0/edit?usp=sharing. Also, you can view the Franchise QB podcast at www.youtube.com/@franchiseqb.
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Mike Halpern, CAFC
mike@franchiseqb.com
