Our guest is Darren Marshall. Darren is the CEO of Smith Teamaker. Prior to Smith, he worked in high level roles at iconic companies such as Coca Cola and Steinway.
People have been drinking tea for centuries.
It is one of the oldest consumer products in the world.
Because tea has been around forever, the category as a whole is relatively sleepy.
The tea industry has only experienced low single digit growth on average over the past decade. But Smith Teamaker has bucked this slow growth trend by growing dramatically over the past five years under Darren’s leadership.
We have talked to founders on this podcast before. But the reason we wanted to talk to Darren was the opposite. He is not the founder of Smith Teamaker. He joined the company as CEO in 2018 and has overseen a period of transformation, growth, and adaptability, even through COVID.
Succeeding a founder as CEO can be challenging. It’s not easy to step into a founder-led business and keep excitement and momentum going. Yet that is exactly what Darren has done, and much more. Today the business is much healthier and growing more quickly than ever before.
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