Jenny Nguyen is the founder and owner of The Sports Bra, the world’s first sports bar that is 100% dedicated to women’s sports.
“The Bra,” which is how Jenny refers to her establishment in casual conversation, has absolutely exploded since it first opened in April of 2022 in Portland, Oregon. It is not uncommon to show up on a normal weeknight and have to wait for a seat, particularly if there is a notable game on.
After The Bra became a local sensation, the business attracted an investment from the 776 Foundation, which is run by Alexis Ohanian, the co-founder of Reddit and husband to Serena Williams. Now the Bra is in the process of expanding to other markets through franchising.
During this interview we dive into Jenny’s unique entrepreneurial journey, the founding story of The Sports Bra, Jenny’s ambitions for the future, how she runs her business, her day-to-day life, and much more.
After the interview, Keeley and I debrief.
This was a fantastic interview with a lot of great insights for entrepreneurs, leaders, and anyone who wants to challenge the status quo.
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Thank you!
Peter & Keeley
Partners, Lumo Group
