A hot topic in New Zealand real estate at the moment.
Should property managers & BDM's have their own social media profiles?
In this episode RETNZ editor Nic Fren sits down with Tommy's Managign Director Harrison Vaughan to break down the pros & cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media & more.
Video Timeline:
- 00:40 - Should property managers and business development managers have their own profiles on social media?
- 02:00 - Why do some property managers or business not embrace social media?
- 03:40 - How a property manager or BDM can use their social media presence in their listing presentations.
- 04:35 - What is a potential roadblock for business owners to be mindful of?
- 05:30 - You may not want to be on social media but you have too. How you can manage this internally.
- 07:00 - Does your office have a social media policy?
- 07:55 - Create the content for your business, so everything remains on brand.
- 08:40 - As a business owner, Nic shares why he's decided to let his team grow their own profiles.
- 09:45 - What content works and what's not?
- 10:50 - What kind of marketing is Harrison and the team doing?
- 11:40 - How Facebook accelerated the growth of Tommy's Property Management.
- 12:30 - Thoughts on TikTok?
- 14:15 - Why property management performs better than sales content on social media.
- 15:25 - Creating a marketing plan. What does that look like?
- 16:30 - What metrics are a success on social media?
- 17:55 - The value of community groups.
