Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.
Best Moments:
(01:30) Why does the US president pardon a turkey—and do Brits secretly judge us for it?
(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)
(06:50) The myth about promotions tab “killing” your email performance
(08:20) How many people actually use tabs in Gmail and Apple—and why open rates don’t tell the whole story
(10:05) Should you “game the system” to escape promotions? Here’s what mailbox providers will do if you try
(13:30) Gmail’s annotations and why being in the promotions tab can actually boost your marketing
(15:10) Apple’s new tabs: why it’s a tiny slice of users and why you probably shouldn’t care (yet)
Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
