The MACROSCOPE 2.0 outlines nine trends from the FESTIVE ROAD hive mind and deep listening exercises with travel buyers and suppliers in Europe, America and Asia.
This podcast series brings the report to life with commentary and interaction from Roaders on the different trends and how they see them impacting travel buyers and suppliers.
For Trend #5, Roaders Ginger Ripley and Jon Webster bring the trend “Dynamic Content The True King” to life. They incorporate debate and discussion about the impact the trend will have on buyers and travellers and how suppliers should think differently about their approach to the business travel and meetings ecosystem.
If you want to learn more about FESTIVE ROAD, or you would like to download a copy of The MACROSCOPE 2.0, then head to our website at www.festive-road.com
