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In this episode, KC Brothers interviews Reza Hooda, an accounting firm owner and author of 'The Four Pillars'. They discuss the journey of accounting professionals towards achieving freedom through their practices, the challenges of traditional billing methods, and the importance of positioning and specialization in the industry. Reza shares insights on how to leverage AI for content marketing and the shift in client expectations post-pandemic, emphasizing the need for accountants to adapt to a digital-first approach.
