Google patents offer an unparalleled glimpse into how search actually works, yet few SEO professionals take advantage of this valuable resource. Edd Dawson explains how exploring Google's patent database can reveal the mechanisms behind search features and help cut through common SEO myths.
• Google has over 100,000 patents, many directly related to search functionality
• Patents require public disclosure of technical information, providing rare transparency
• Patent documents can be challenging but rewarding to read after a few attempts
• PatentsGoogle.com and SEObyTheSea.com are excellent starting resources
• A 2015 patent explains exactly how the "People Also Ask" feature works
• Google maintains a question database organized by topics and subjects
• PAA questions are ranked by frequency and relevance to the search query
• Understanding patents helps develop better SEO tools and content strategies
• Exercise caution: not everything patented gets implemented, and vice versa
• Keywords People Use tool leverages patent insights to visualize PAA questions
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"Werq" Kevin MacLeod (incompetech.com)
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