Edd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10.
• Sites with lower domain authority ranking high are succeeding because of their content, not just their backlinks
• These lower-authority sites provide valuable insights into effective content strategies
• Edd competed against billion-pound companies like Money Supermarket with his much smaller team
• Look at both the content structure and specific backlinks to the ranking pages
• Finding smaller sites in the rankings shows the true benchmark needed to reach page one
• Following Freddie Chatt on LinkedIn provides more insights into this approach
Book a free, no-obligation one-on-one video call with Edd at keywordspeopleuse.com/demo to get a personal demo of Keywords People Use tools and ask any SEO questions you have.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
Help feed the algorithm and leave a review at ratethispodcast.com/seo
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
