Saddle up for a journey through the SEO wilds post-Google's March 2024 core update with me, Ed Dawson, at the helm. I’m peeling back the curtain on how to navigate the ever-changing landscape of search engine optimization, sharing war stories from two decades in the trenches. Get ready for real talk on white hat versus black hat strategies, and the risks and rewards that come with each—one misstep could be the difference between a thriving site and a Google ghost town.
As the dust settles on Google's latest algorithm shake-up, I dig into the nitty-gritty of what it means to build a sustainable SEO strategy that can weather the storm. Learn from my own close calls during the Penguin and Panda updates, where I saw nearly all traffic vanish overnight. It's a no-holds-barred lesson on the perils of short-term gains versus the payoff of playing the long game in SEO, so you can make informed decisions that keep your digital assets in the green for years to come.
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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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