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In this episode, I speak with Lana Rodriguez, a top real estate agent in Colorado Springs known for her stellar referral business. Lana shares how she built her referral-based business from the ground up, starting when she first got her real estate license in 2014.

Key takeaways from my conversation with Lana:

• Organize your database and start communicating consistently with your sphere of influence. Segment them into A, B, C, and D tiers based on how well they know/trust you. Communicate in different ways to each tier.
• Host memorable client appreciation events on a regular basis. This is a great way to provide value and stay top of mind with past clients.
• Building relationships is critical in real estate. Be genuine, add value, and look for opportunities to connect authentically with people.
• Have systems and processes in place to nurture relationships, follow up, and convert more referrals into clients. Working by referral takes an organized approach.
• Ask for business! When clients are happy, ask if they can refer you to anyone they know looking to buy/sell. Planting that seed can generate more referrals.

I loved learning from Lana's years of experience successfully generating referral business. If you want to build a real estate business based on referrals, relationships, and memorable client experiences, be sure to listen to this episode.

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I'm excited to announce that I'll be launching an exciting year-end challenge to help you finish the year strong. If you're eager to level up and play bigger in your life and business, send me a direct message on social media (@itsraquelq) with the word "challenge," and my team will provide you with all the details. Take a moment to ask yourself: How am I challenging myself to play bigger today? Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.

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