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Episode Summary: 
Join us as we dive into the critical aspects of customer experience with David Avrin, a leading expert, speaker, and author of "Why Customers Leave (And How to Win Them Back)." David shares his journey from observing rigid organizational policies to becoming a customer experience advocate. In this episode, we discuss practical strategies to simplify business processes, the importance of leadership in driving customer-centric change, and how businesses can future-proof themselves by being ridiculously easy to do business with.

Key Highlights:

1. The transition from rigid policies to customer advocacy.
2. The power of using everyday examples to illustrate better business processes.
3. The necessity of CEO buy-in and leadership-driven initiatives to embed customer experience in the company’s DNA.
4. Simplifying processes for better customer engagement.
5. Importance of flexibility.
6. Aligning business operations with customer expectations and remaining competitive through continuous improvement.
7. Trivia and fun facts, Avrin participates in a South African trivia quiz and shares interesting facts about his birthplace. 

Connect with David Avrin:

• Website: DavidAvrin.com
• LinkedIn: David Avrin
• Twitter: @DavidAvrin
• David Avrin's Book: "Why Customers Leave (And How to Win Them Back)"

Extra Links:

• Other Books by David Avrin: "Invisible Advantage"
• https://www.davidavrin.com/books