In this episode, Kay interviews Dr. Jane Sojka, a distinguished professor at the University of Cincinnati. Jane is a renowned specialist in gender differences in the world of sales. After noticing the lack of women in her University Sales Courses, Jane developed a specific "Women in Sales" class, which has become a huge success. In addressing gender differences in sales, there's a need for women in particular to overcome the fear of failure and imposter syndrome. Dr. Sojka emphasizes the need for resilience and learning from mistakes - even encouraging her students to practice by failing on purpose! Jane encourages women to use their natural strengths, including empathy and listening, to succeed in sales. She gives kudos to the men in her classes - and there are a few - for their bravery in attending, as well as props for supporting women. As she points out, gender diversity in sales is a win-win for everyone. Listen to learn keys to improve your mindset, attitude and - most importantly - your sales results.
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Jane Z. Sojka, Ph.D., M.B.A., earned her doctorate in marketing from Washington State University studying gender differences in salespeople. Named a Distinguished Teaching Professor of Marketing and Professional Selling in the Lindner College of Business at the University of Cincinnati, she was awarded a higher education innovation grant from Procter & Gamble: resulting in her ground-breaking Women in Sales class which has educated over 1,200 women in sales. Winner of internation teaching awards, her innovative approach to closing the gender gap in confidence earned her the 2016 American Marketing Association Innovation in Teaching Award.
Founder of the UC Center for Professional Selling, which has been cited as a “Top Sales Center” by the Sales Education Foundation, Dr. Sojka developed the Professional Sales minor which attracts students from all majors. Her research has been presented at international academic conferences and published in top marketing journals. Building upon her TEDx talk “Empowering Women Benefits Everyone,” she is a frequent speaker and consultant to major corporations on women’s empowerment issues. Jane and her husband have three daughters, three grandchildren and two rescue dogs.
Contact:
linkedin.com/in/jane-sojka-bba54522
Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course
Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.
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