**Order your WRAX here & use the code SPANDEX for 10% off**
What if someone finally solved the sports bra problem? Meet Frankie Elder-Reedy, the creator of WRAX – a revolutionary product that's changing how women experience movement during exercise by controlling breast bounce from the top down.
"I keep boobs from bouncing," Frankie explains with refreshing straightforwardness. After years of frustration with inadequate sports bras that either squeezed uncomfortably or put strain on her shoulders, she identified a simple principle: "What goes up must come down. If it doesn't go up in the first place, then it's not going to come down." This insight led to creating a product that prevents upward and lateral movement rather than relying on compression.
Frankie's entrepreneurial journey began with personal need but quickly revealed a much wider impact. Beyond physical comfort, her creation addresses the emotional and psychological barriers many women experience during physical activity. From teenage girls avoiding sports due to embarrassment to wrestlers needing secure support during competition, WRAX offers a solution that promotes both confidence and performance.
The product line now includes three versions: the fully adjustable WRAX Max, the hardware-free Flex for activities like jiu-jitsu, and a recently launched all-in-one sports bra. What makes the harness versions particularly practical is their ability to work over existing sports bras, effectively upgrading whatever you already own rather than requiring new purchases.
Most surprising has been the unexpected performance benefits. Women report running faster and maintaining better form when using WRAX – advantages Frankie hadn't anticipated when she simply set out to make exercise more comfortable. As she describes her 2025 as a year of "bewilderment" filled with unexpected opportunities and connections, it's clear this innovation has only just begun to reveal its potential.
Ready to experience workout comfort in a whole new way? Visit mywrax.com to explore options for all body types and activities, backed by a 30-day money-back guarantee. Use the code SPANDEX for 10% off!
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