Fasten your seatbelts as we sit down with Louise Matson, a former flight attendant who transformed her personal struggle with discomfort and pain from wearing the wrong shoes into a thriving business. Louise shares how her years of navigating airports and long flights in uncomfortable footwear inspired her to create a brand focused on shoes that don’t compromise on either style or comfort. She takes us on her journey from the skies to a life-changing trip to Italy, where she found expert shoemakers producing for some of the biggest luxury brands. Now, her shoes are crafted in the same factories as these high-end labels, delivering top-quality craftsmanship with the added benefit of all-day wearability. Tune in to discover how Louise turned her pain points into a stylish solution for women everywhere.
Former flight attendant Louise Matson developed her own shoe brand after experiencing years of frustration searching for high quality, comfortable shoes to work in. She knew corporate women would also enjoy the benefits of looking and feeling professional, fashionable, and comfortable and now women in many professional roles wear Louise M shoes. Louise has always loved shoes. Not just any shoes, but the ones that made her feel a certain way when she slipped them on. You know that feeling you get when you put on a new dress and instantly know you look absolutely fabulous in it?
That’s the kind of connection she has with the right pair of shoes—when they feel perfect and give her an undeniable boost of confidence.
Louise loves to travel, and family is her number one priority.
Connect with Louise on LinkedIn:
https://www.linkedin.com/in/louisematson/
Follow Louise M Shoes on Instagram:
https://www.instagram.com/louisemshoes/
Follow Louise M Shoes on Facebook:
https://www.facebook.com/louisemshoes
For more info, head to the Louise M Shoes website:
https://www.louisemshoes.com
About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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