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What happens when a would-be fighter pilot becomes an engineer, and then helps reshape the future of industry?

Meet Adrian Krop—professional mechanical engineer and Managing Director of Autonoma, a company at the forefront of laboratory automation and process innovation. From manual oil sample testing to AI-driven robotics, Adrian and his team are turning labour-intensive processes into safe, streamlined, high-tech systems.

In this episode of The Real Biz Life Chronicles, Adrian unpacks how automation is changing the world—and what business owners need to do now to stay ahead of it.

Specifically, Adrian shares:

• (2:45) How his dream of being a fighter pilot led him into engineering
• (5:00) The origins of Autonoma and why he left a corporate career to build his own business
• (20:57) A real-world example of how automation improved safety and efficiency at Westrack
• (25:06) The biggest misconception about automation (and what most businesses get wrong)
• (34:14) How he’s using AI inside his own business to save time and reduce overhead
• (36:23) What humanoid robotics will change—and why that shift is closer than you think

Mentioned in This Episode:

• Autonoma – Specialising in laboratory automation, sampling systems, and industrial process design
• Westrack Project – Automating oil sample testing for better safety and efficiency
• Industry 4.0 – How the fourth industrial revolution is influencing lab technology
• Microsoft Power Platform – Simple automation tools for business owners

About Adrian:

Adrian Krop is the Managing Director of Autonoma and a mechanical engineer passionate about pushing the limits of automation. With over a decade of experience across mining, environmental testing, and laboratory design, Adrian’s work is shaping the safer, smarter workplaces of tomorrow. Outside the lab, you’ll find him chasing auroras, exploring the outdoors, and finding time to lift at the gym.

Connect with Adrian:

• Website: autonoma.tech
• LinkedIn: Adrian Krop

To celebrate the launch of Season 2, we’re offering a Free Brand Discovery session

About Tracy:

Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.

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