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Some people follow a path. Mike Matich built his own, brick by brick, bean by bean, one conversation at a time.

In this episode, I sit down with a man who’s lived more lives than most. He’s been a builder, a business owner, a political candidate, and now the President of the Swan Chamber of Commerce. But titles only tell part of the story.

What really defines Mike is how deeply he cares. About his team. About his customers. About his community.

From the inception of Crooked Spire Coffee & Art House to the quiet sacrifices of public service, Mike’s story is raw, real, and full of moments that’ll make you pause. This is leadership without the LinkedIn gloss. It’s what it looks like to keep showing up, even when no one’s watching.

This conversation is for the ones who carry a lot quietly. Who’ve hit the wall, lost the spark, and still kept going. If you’ve ever asked yourself, “Does this even matter?” Mike’s story will remind you that it does.

In this episode, Mike shares:

• [15:05] The unspoken weight business owners carry, and why it’s also what makes them unbreakable.
• [28:44] How collaboration, not competition, became his biggest lever for change.
• [36:29] What politics taught him about listening, compromise, and holding your ground.
• [45:18] Why your most overlooked team member might be your most valuable.
• [54:54] The truth about success, and why it’s never the final stop.

Also mentioned:

• [6:24] Why borrowing ideas from outside your industry can be a game-changer.
• [17:20] The quiet decision that kept him going when giving up would’ve been easier.
• [32:26] The invisible work he does for his community, without titles, trophies, or noise.
• [1:00:49] How your hardest chapters can become your most powerful storylines.

About Mike Matich:
Mike is the founder of Crooked Spire Coffee & Art House, President of the Swan Chamber of Commerce, and a former WA State Election candidate. He’s spent his life in service—first through his hands, now through his voice. He’s also a proud dad, husband, and foster parent who knows what it means to build something that matters, not just for yourself, but for others.

Connect with Mike Matich

About Tracy:

Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.

Connect with Tracy Fryer:

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