If as a property manager you are feeling that the headwinds are quickly turning into a hurricane, you are not alone. Increasing labor prices, lowered ADR and shortened stays require a manager ro become more sophisticated with your marketing and data collection. Straight Fire VR Episode 6 goes in depth with Jeff Robertson and Co Founder of ShortCuts on what can be done to mitigate these headwinds and how to potentially harness these hardships for a win. When there are no "shortcuts" to success it is vital to KNOW SHORTCUTS.
