My first podcast episode of every year is really about setting the intention, setting my intention for the year. That's what this podcast is all about because I value your time, your energy, and money in a noisy world where we have 26 seconds to capture attention, you being here is not lost on me.
If you're like me, you might have been noticing your capacity isn't what it once was.
My family who got sick three times, three of us actually, I don't know how much dirt my son must have eaten in his childhood, but he did not get sick at all, however, three of us got sick three times. I did this back-of-the-napkin math, I realized we lost over 18 weeks to illness.
Do you hear that, parents? Eighteen weeks, that is wild to me. It has really changed the way I'm thinking about life, work, family, scheduling, and all the things money going forward. Instead of trying to figure out how to do more with less, we need to be able to discern what is worth our energy and what isn't. That is why I'm doing this podcast.
This year is about even greater transparency where I show up as explicitly as possible because we don't have time to waste.
We might be navigating all different normal ups and downs of life and then we might be navigating illness, some kind of family crisis, some kind of health issue, or whatever, so we need to learn how to be more discerning. This year for me, it's about transparency, leaning into what I think is already a superpower for me, and being even more explicit. This way, you know if you should continue to tune in on a weekly basis or whether you want to be even in a reciprocal relationship with us.
The one thing that I see missing the most in small businesses today, especially if they're doing business outside of their local community and online is that feeling of “main street”. The reason why “main street” works for businesses, and the local community works, is because you're in relationship and you're being reciprocal.
I'm trying to bring that back into what I do and taking a stand for that. The only reason why you'd be reciprocal is that you're gaining value. You're the right person here with us. Especially if you're considering working with me, you need to be sure you have the problem we solve, you need to be able to tell if now is the best time to do this work, if I'm the right fit, and if what I teach will work for you.
The quickest way I know how to do this is to be direct, honest, and speak in plain language. Nothing flowery, sexy, or internet market-y.
I'm going to tell you right now.
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