In this episode - we had the absolute pleasure of chatting with Kate Torrance who is the VP, Head of Brand, Content & Comms at SickKids.
SickKids opened their doors almost 150 years ago with a commitment to improving health outcomes for children. Since then - they’ve helped countless families across the country & have been recognized as a global leader in this space. In order to fuel their life-changing research & care - they launched the largest healthcare campaign in Canadian history in 2016. This was driven by a platform that they created called SickKids VS. It’s a platform that has been awarded some of the industry’s highest honours, inspired others in the industry to follow suit - won over the hearts of donors.
Kate actually joined at the beginning of what she calls their brand transformation journey about 10 years ago & has continued to steward the brand. Her team is far from finished - they’re one the cusp of another monumental fundraise & just formed some new agency partnerships to help reach it. Prior to SickKids - she had an illustrious career in advertising, having worked at the likes of Zulu & BBDO.
Amongst other things - we chatted with her about why she was destined for a career in advertising, her experience as one of the creators of SickKids VS, how she hopes to reframe charitable giving, what she believes makes (or breaks) creative & the cautionary tale of the piñata (and no - it wasn’t just filled with candy 🤔) .
More specifically, Kate shared her thoughts on the following questions:
