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🗣In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley are joined by Paul Boag, a renowned expert in customer experience optimisation, digital leadership, and UX design thinking.
With over 27 years of experience and a wealth of knowledge working with top clients, Paul shares invaluable insights into the secrets for e-commerce growth.
👉 Prefer to watch this on Youtube? Check it out here ➡️ https://youtu.be/dIX7nndDQ44
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Topics Discussed:
★ The Importance of Customer Experience: Paul emphasises the fundamental role of customer experience in driving e-commerce success, highlighting its impact on conversion rates and customer retention.
★ UX Best Practices for E-commerce Sites: Delving into user experience on e-commerce platforms, Paul discusses design principles that drive user engagement, navigation, usability, and accessibility tips, along with tools for continuous UX improvement.
★ Enhancing Brand Awareness: Paul explores how e-commerce businesses can effectively increase brand awareness through UX enhancements, focusing on integrating brand identity into user experience and storytelling.
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Links and Resources Mentioned:
Pick up a copy of Lewis’ book: https://htabook.com
Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify
Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle
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Key Takeaways:
★ User Experience: Practical UX best practices for e-commerce sites are shared to empower listeners in creating engaging digital experiences.
★ Brand Awareness Through UX: Strategies for enhancing brand awareness through UX enhancements are explored, emphasising the role of UX in brand communication and perception.
★ Leveraging UX for Customer Lifetime Value: Paul discusses the nexus between UX and customer lifetime value, offering actionable insights for designing experiences that foster customer loyalty and long-term relationships.
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