Description

In this episode of Breaking Biz Dev, John and Mark take the Rainmaker model out to the alley for a well-deserved beatdown, highlight three (really) bad reasons to hire a rainmaker. In this episode, you’ll hear:

• What is a ‘Rainmaker’ anyway?
• Various ways firms organize their sales functions
• How buyers evaluate professional services firms
• Really bad reason #1 - you don’t know how to sell
• Really bad reason #2 - you need a deal closer
• Really bad reason #3 - you want to grow faster

Read Mark’s full blog post: https://www.wainwrightinsight.com/3-really-bad-reasons-to-hire-a-rainmaker/

Show notes:

• Inside the Buyer’s Brain Executive Summary: https://hingemarketing.com/library/article/inside-the-buyers-brain-fourth-edition-executive-summary
• SMPS + Stambaugh Ness Report: AEC BD 2024 Report: https://www.stambaughness.com/publication/aec-bd-building-business-development-success-report/

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