In this episode we are delighted to welcome our friend and colleague David Bliss.
David started his professional life in advertising before training as an actor. He has always been fascinated with what sets the most successful communicators, speakers, storytellers and leaders apart.
Together we work corporate clients around the world helping leaders improve the way they communicate and particularly through the art of business storytelling.
Stories have the power to engage an audience more deeply than any other form of communication and in this episode we look forward to sharing some practical insights and strategies that you can use to increase the effectiveness and impact of your communication.
In this podcast episode we will explore:
- Business storytelling and its significance in the corporate world
- Why and how stories engage and make messages memorable and relatable
- How a well-crafted company story can enhance brand identity and resonate with customers and employees.
- How leaders can use stories to motivate, inspire and convey strategic vision
- Storytelling in sales conversations and pitches
- A simple framework to create and tell a compelling business story
Useful books and links related to this episode:
- "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath
- “The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't" by Carmine Gallo
- "Storynomics: Story-Driven Marketing in the Post-Advertising World" by Robert McKee and Tom Gerace
- "Long Story Short: The Only Storytelling Guide You'll Ever Need" by Margot Leitman
- "Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire" by Paul Smith
- "The Story Factor: Secrets of Influence from the Art of Storytelling" by Annette Simmons
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