Join us for a colorful chat with Kristen Poissant, a creative director with over 15 years of expertise in the stationary and gift industry. We explore the power of color, Kristen's journey through iconic brands like Disney and Vera Bradley, and the psychology behind choosing the right hues for your brand.
We talk about…
♥ Using color to communicate a brand's story and the intentional choices behind every shade.
♥ The ways color can evoke emotions beyond the traditional associations.
♥ Kristen's experiences designing High School Musical stationary, the challenges of matching colors across various products, and the time she had to wait for Hillary Duff's approval on a project!
♥ Our personal associations & connections to each of the twelve main color families.
For bonus content and episode info, visit: https://www.theconfettibar.com/podcast/episodes/s3e4-a-rainbow-of-emotions
Learn more at https://www.kristenpoissant.com and follow Kristen on Instagram @kristen.poissant
Brought to you by The Confetti Bar
Hosted by Jessica Serra Huizenga and Alexis Goddard
Produced and Edited by Cliff Huizenga
Graphic Design by Jessica Serra Huizenga
For bonus content and episode info, visit: https://www.theconfettibar.com/show
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