Three creative minds, one viral Instagram account, and the unexpected story of how they became NBA YoungBoy's go-to content team in Utah. The SLC Scoop founders—Chris, Dylan, and Jordan—reveal the spontaneous beginnings of what's become Salt Lake City's most talked-about social media presence.
What started as a creative outlet for Chris, who was preparing for fatherhood, evolved into a digital phenomenon capturing everything from breaking local news to behind-the-scenes moments with some of music's biggest names. The trio shares how their complementary skills—Chris as the creative genius behind the lens, Dylan managing business relationships, and Jordan as the recognizable on-camera personality—created the perfect formula for success in Utah's growing digital landscape.
The conversation takes us into their relationship with NBA YoungBoy, detailing how their "run-and-gun" filming style perfectly matched his spontaneous approach to creating content. From shooting at Maverick gas stations to random houses in the woods, they've turned Utah into their creative playground. The recent presidential pardon of YoungBoy opens new possibilities for their collaborative work that extends beyond state lines.
Beyond celebrity connections, the SLC Scoop team discusses the surreal experience of seeing their brand recognized everywhere they go—their content has become Utah's version of "World Star!" as people capture viral moments. They share plans to expand beyond news coverage into consistent content segments and merchandise that reflects their rebellious brand identity.
Throughout their journey, they've discovered the power of networking in Utah's surprisingly collaborative environment, building relationships with entrepreneurs and established business figures who provide mentorship. Their ultimate vision extends beyond content creation to community building and giving back to the place that's embraced them so enthusiastically.
Follow SLC Scoop on Instagram to witness how they continue transforming chaos into community through their uniquely Utah lens. They're just getting started.
50% Off Minky Couture Blankets: softminkyblankets.com/SMALLLAKECITY
www.skydiveutah.com
Cache Valley Creamery Showdown
Please be sure to like, review, follow, subscribe and share the podcast with your friends and family! See you next time
Join Small Lake City: https://www.smalllakepod.com/subscribe
Instagram: @smalllakepod
Youtube: https://www.youtube.com/@SmallLakeCityPodcast
TikTok: @smalllakepod
