In this episode, we're exploring the five most common CRM mistakes made by business coaches and consultants. We dive into the second of these five mistakes. But first, let's recap the previous ones. Mistake #5 is neglecting to grow your mailing list, while Mistake #4 is overcomplicating technology and systems. Mistake #3 is launching without a promotion plan. Now, we're tackling Mistake #2 – offering a low-cost membership program.
This often stems from the belief that setting a lower price point will result in a higher volume of sign-ups. However, Mary Sue shares her experiences, revealing that this approach rarely reaches the expected numbers.
Takeaways
Quotes
"My rule of thumb is if you have to sell 100 or more of something to make it profitable, you're likely setting yourself up for disappointment.""- Mary Sue Dahill
"You invest similar effort and resources in launching both low-cost and high-ticket memberships.Why not prioritize promoting the high-ticket option, which is more likely to yield better results- Mary Sue Dahill
Featured in this Episode
Mary Sue Dahill
https://www.linkedin.com/in/marysuedahill
Chapters
00:00 - Introduction
00:55 - The Pitfalls of Neglecting Your Mailing List
01:21 - Cracking the Myth of Low-Cost Memberships
02:10 - The Audience Size Reality for Low-Cost Memberships
03:08 - The 10,000-Strong Mailing List Myth
04:09 - Overdelivering: The Pitfall of Low-Cost Memberships
06:29 - Conclusion
Product byhttp://www.heartcastmedia.com
