[UPDATE] Kajabi and Lydia have extended the 50% off (for a YEAR when you sign up for Kajabi through Lydia's link) through Friday, November 15!
Join me in this inspiring conversation with Lydia Martin, a Shero in the business organization space with two decades of expertise in direct sales before branching out on her own in Digital Marketing. Lydia discusses an exciting opportunity available until November 11th (but her training, advice, and tools are valuable anytime!). We dive into our business journeys, collaborative experiences, and the essence of perseverance and authenticity in entrepreneurship. Lydia shares her transformational switch from direct sales to digital coaching and reveals how she has built a successful online business despite initial fears and challenges. We explore the value of community, continuous learning, and stepping out of our comfort zones. Discover the essential tools for digital and service-based entrepreneurs, like Kajabi, the “Cadillac” of software for creating, marketing, and delivering your course content.
For information on Kajabi, or to sign up for all of Lydia's extras, go to: https://www.banishbusinessclutter.com/kajabi
And, be sure to sign up for my free course, “Stop Selling, Start Serving” to hear the strategies that help women entrepreneurs transition from Selling to Serving. Sign up at https://stop-selling.pennyforyourshots.com/2025 Cheers to your success!
00:00 Introduction to Lydia Martin
01:25 Connecting with Lydia
01:41 Podcast and Business Background
02:07 Life in Florida
03:39 Direct Sales Journey
04:45 Transition to Digital Business
05:21 FREE Course Registration Now Open - Stop Selling, Start Serving
11:51 Overcoming Perfectionism
17:07 Building Relationships and Marketing
19:51 Global Reach and Community
21:39 Reflections and Lessons Learned
23:47 Overcoming Setbacks and Building Momentum
24:46 Navigating Self-Doubt and Finding Your Passion
26:06 Discovering Kajabi and Its Benefits
31:47 Kajabi's Special Promotion and Affiliate Benefits
39:45 Encouragement for Aspiring Entrepreneurs
43:
When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.
📍 Dates: July 31–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp
Wine Camp 2026 is calling. Are you in?
Join my Insiders crew for weekly updates, tips, inspiration, and fun: https://www.pennyforyourshots.com/insider
Looking for my courses or options to work together? https://www.pennyforyourshots.com/about
Wanna sip with us? Join my Sipper Club here: https://pennyforyourshots.com/sip
Learn More, get on the list, or Register for Wine Camp 2026:
https://www.pennyforyourshots.com/winecamp
To connect with Penny, get notified, or learn more, check out www.pennyforyourshots.com
- Follow Penny on Instagram: @penny4yourshots
- Or Facebook: Penny (Kuhlers) Fitzgerald
