A Women in Sales Awards Finalist and Senior Account Executive, Marketing Cloud at Salesforce, Sarah Lapin joins us in the studio this week to talk about the fundamentals of sales, getting back to basics & knowing your customers inside out.
👋 00:00 Intro
🔁 00:39 How to approach the ever-changing sales landscape
💡 05.17 Having a wholistic understanding of the customer
🙌 14.48 Understanding what your buyer is interested in and weaving that into your conversations
💪 20:38 Mirroring the language of the customer
🚀 24:54 Becoming a trusted advisor
❤️ 36.42 Ongoing journey to self awareness and self acceptance
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