How do you scale a business while staying true to your mission? How do you avoid losing sight of the main thing when growth demands more resources, new strategies, and greater flexibility? As businesses expand, it's easy to get caught up in metrics, profits, and operations, but staying aligned with your core values and purpose is crucial for long-term success.
In this episode we sit down with Brooke McLean, CEO of MarketWake, to discuss the art of growing a business with purpose. Brooke shares her journey of building MarketWake, a fast-growing agency that’s made waves in both the marketing and entrepreneurial spaces. From harnessing the power of data and intuition to navigating the peaks and valleys of scaling, Brooke dives deep into the lessons learned along the way. She also reveals insights from MarketWake’s first acquisition and how staying committed to their mission has shaped their success.
If you’re looking for strategies to scale without losing sight of what matters, this episode is for you:
[01:51] How Marketwake Started
[03:30] Defining Growth for Clients
[06:02] Growth Challenges
[08:53] MarketWake’s Mission
[11:52] The Role of Data in Growth
[14:18] MarketWake’s First Acquisition
[17:43] Journey of Being a Female Entrepreneur
[20:33] Importance of Culture in the Company
[23:09] What Does Winning Mean?
Connect with Brooke:
Email: brooke.maclean@marketwake.com
Instagram: www.instagram.com/brookebmaclean/
Website: www.marketwake.com/
LinkedIn: www.linkedin.com/in/brookebmaclean
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