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Ever wondered why some habits seem to stick effortlessly while others fade away just as easily? 

Our habits mean a lot to us, and it’s something we’re really proud of. Oftentimes, habits take a while or even years to cultivate, until we learned this ONE thing. 

In our quest for self-improvement, we found an approach that revolutionized our habit formation—friction. 

In this episode, we’ll unravel the relationship between habits and friction. 

Let’s talk about how we can use the concept of friction to optimize our habits to the best they can be! 

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