Summary
In this episode of the Off the Ladder podcast, Branden Sewell discusses strategies for home service business owners to navigate slow business periods. He emphasizes the importance of understanding financial metrics, maintaining marketing efforts, and creatively negotiating with vendors to cut costs without sacrificing lead generation. The conversation provides actionable insights for business owners to thrive even in challenging times.
Takeaways
It's crucial to know your numbers to respond effectively.
Track KPIs related to sales and production.
Don't cut marketing; it's essential for lead generation.
Negotiate with vendors to lower costs.
Be proactive in understanding sales patterns.
Double down on marketing during slow seasons.
Explore creative partnerships for cost savings.
Regularly review job costing to improve profitability.
Maintain relationships with past clients for future work.
Use data to make informed business decisions.
Chapters
00:00 Introduction to Business Slowdowns
01:57 Understanding Marketing Costs
04:50 Strategies for Cost Cutting
09:09 Final Thoughts on Marketing and Growth
