Summary
In this episode, Branden Sewell discusses effective strategies for home service business owners to navigate slow business periods. He emphasizes the importance of grassroots marketing, particularly door-to-door approaches, and shares his personal experiences and insights on how to engage with the community effectively. Branden provides actionable tips on how to create a strategic marketing plan that builds momentum and visibility for businesses in their local areas.
Takeaways
Branden Sewell emphasizes the need for actionable advice during slow business periods.
Understanding seasonal patterns in business can help in planning marketing efforts.
Door-to-door marketing can be an effective way to generate leads.
Personal experiences in door-to-door sales taught valuable lessons in resilience and sales skills.
Strategic door-to-door marketing involves timing and community engagement.
Using door hangers and flyers can enhance visibility in targeted neighborhoods.
Building a recognizable presence in a community can lead to increased business opportunities.
Geo-targeting can help focus marketing efforts in specific areas.
Community engagement is crucial for building momentum in business.
Team collaboration in marketing efforts can lead to better results.
Chapters
00:00 Introduction to Business Challenges
00:56 The Power of Door-to-Door Marketing
03:45 Strategic Approaches to Door Hangers
07:37 Building Momentum in Slow Seasons
