In this episode, Amith and Mallory explore the role of AI in the association world. Focusing on the integration of various data types, Amith highlights how AI can enhance member engagement and operational efficiency. The podcast dives into the different types of data, the practicality of unifying disparate data sources into a Common Data Platform (CDP), and exhaust streams, the byproducts of online interactions and digital activities. This episode provides valuable guidance on harnessing AI for innovative data solutions in associations and nonprofits.
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Tools/Resources mentioned:
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Amith Nagarajan is the Chairman of Blue Cypress, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.
https://linkedin.com/amithnagarajan
Mallory Mejias is passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space. Mallory co-hosts and produces the Sidecar Sync podcast, where she delves into the latest trends in AI and technology, translating them into actionable insights.
https://linkedin.com/mallorymejias
