37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.
Key Takeaways:
- 00:12 – How 37signals' marketing started organically with a blog
- 02:53 – Authenticity is a must when writing
- 07:02 – Patience is key to growing an audience
- 08:18 – Don’t let algorithms dictate your content
- 13:08 – Make time to write while your ideas are fresh
- 16:21 – Marketing is simply transferring enthusiasm
- 22:22 – Audiences want to see behind the curtain
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