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🥋 What does it really take to turn passion into a thriving business while staying true to your values?

In this episode of Rolling Through Negotiations, Matthew yarn with Sharon Brindley a proud Yamatji Noongar woman, Founder/CEO of Jala Jala Treats, and serial entrepreneur behind multiple ventures including Cooee Café & Catering and TrapEase.

Sharon shares her journey from starting out with raw enthusiasm to becoming an award-winning businesswoman who champions authenticity, diversity, and Black excellence. From the tough lessons of misplaced trust to the power of contracts, slowing down growth, and standing firm on values, Sharon opens up about the grit behind the glamour.

We talk about:

• The early mistakes that became her greatest teachers
• Why contracts and values are non-negotiable in business
• Building relationships before making sales
• Diversity as strength in products, people, and partnerships
• The role of internal negotiation and learning to say no

This yarn is equal parts business insight, cultural pride, and straight-up honesty, a reminder that success isn’t overnight, it’s built step by step, with resilience and heart.

Connect with Sharon on LinkedIn: https://au.linkedin.com/in/sharon-brindley

🎧 New episodes of Rolling Through Negotiations drop every Thursday.

Thanks for listening, peace and love to you, and until the next one, take care. 

OSS!

Disclaimer: This podcast shares personal views and lived experiences only, it’s not legal, financial, or medical advice.

If you are triggered by any content discussed in this episode and need support, please reach out to the following resources:
Lifeline Australia: 13 11 14
Beyond Blue: 1300 22 4636
13YARN: 13 92 76

We acknowledge the Custodians of Country throughout Australia and recognise their continuing connection to lands, waters, and communities. We pay respect to Aboriginal and Torres Strait Islander Cultures, and to Elders past, present and future.