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In episode 241 of Beyond The Story, Sebastian Rusk interviews JuliAnn Crafton, an E-Commerce Expert, as she discusses the importance of mitigating risks in business, the excitement of helping clients achieve their goals, and the lessons learned from scaling a business. 

Tune in to discover how Julianne's experiences have shaped her business perspective and the lessons learned along the way.

TIMESTAMPS

[00:02:45] E-commerce growth and entrepreneurship.

[00:06:32] E-commerce marketplace expansion strategies.

[00:08:34] Scaling and risk management.

[00:12:26] Client referral benefits in e-commerce.

[00:16:21] TikTok as a commerce platform.

[00:20:01] TikTok shop evolution and strategy.

[00:22:19] Digital real estate investment.

QUOTES

• “If you don't take care of your customer, somebody else will… You have to speak their language in your language as crazy loaded as that sounds on there just to be able to help them better understand.” - Sebastian Rusk
• "I didn't want to start all over again for someone else. And so we just decided to start all over for ourselves." - JuliAnn Crafton
• "Every business, every industry has a risk involved, but working hard and striving to eliminate as much or mitigate as much risk for us and for our clients, has always been our number one priority." - JuliAnn Crafton

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SOCIAL MEDIA LINKS

Sebastian Rusk

Instagram: https://www.instagram.com/podcastlaunchlab/

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

JuliAnn Crafton

Instagram: https://www.instagram.com/julianncrafton/

Facebook: https://www.facebook.com/julianncrafton

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