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In episode 205 of Beyond The Story, Sebastian Rusk is joined by Tyler Cox, Director of Marketing and Growth at VaynerSpeakers. They discuss the evolving world of public speaking in the content creation era and how personal brands are leading the way. Tyler also shares his insights on the importance of authentic communication and avoiding regurgitated content.
Tune in for an engaging conversation on disrupting the traditional world of public speaking and building a personal brand.

TIMESTAMPS

[00:02:15] The World of VaynerSpeakers.

[00:04:51] Building a Brand with Substance.

[00:08:21] The Adjustment Period of Content Creation.

[00:10:30] Brand Authenticity and Differentiation.

[00:16:02] Shifting to Providing Value.

[00:23:15] The Art of Storytelling.

[00:27:40] VaynerSpeakers in 2024.

In this episode, Sebastian Rusk and Tyler Cox delve into the significance of personal brands in the content era, emphasizing the increasing importance of reputation. This underscores the idea that how you present yourself and the content you create online will shape your reputation and how others perceive you.

QUOTES

• "Mindsets change. They're doing something different because of the way and what our speakers are talking about and how they bring it to the table." - Tyler Cox
• "And we get that information and it's really exciting to pass along to our speakers and exciting for us as a team to see, because, there's not only compliments for our speakers and what they are doing on the stage, but there's compliments to the process as well." - Tyler Cox
• “Your brand is simply what people are talking about you when you're not in the room. Right now, if you're just out there creating noise and you're not providing value, then I don't care for your brand now.” - Tyler Cox
• “Now there's nothing wrong with replicating something else from somebody else. That's honestly how a lot of people become successful these days. But when it comes to our speakers and making sure that the ones that we bring on our side and the ones that we are bringing out there have a background that is unique.” - Tyler Cox

SOCIAL MEDIA LINKS

Sebastian Rusk

Instagram: https://www.instagram.com/beyondthestorypodcast/

Facebook: https://www.facebook.com/BeyondTheStoryPodcast/

LinkedIn: https://www.linkedin.com/in/sebastianrusk/

Tyler Cox

Instagram: https://www.instagram.com/tylermcox/

Facebook: https://www.facebook.com/tyler.cox.9421/

LinkedIn: https://www.linkedin.com/in/tyler-cox/

WEBSITES

Beyond The Story Podcast: https://www.beyondthestorypodcast.com/

VaynerSpeakers: https://vaynerspeakers.com/

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