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Dive into the entrepreneurial journey with Sasha Fedunchak as she shares a candid look back at launching her first company, Vacay Beauty, a spray tan salon. Discover the six strategic moves that propelled her brand to success, and the six missteps that offered invaluable lessons. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights.
Show Notes:
- Winning Strategies:
- Unique Brand Positioning: Learn how Vacay Beauty carved out a niche by offering an experience, not just a service.
- DIY Website & Branding: Get the scoop on how a well-designed website and booking system set the business up for success from the get-go.
- Leveraging Micro-Influencers: Find out how a creative influencer event amplified brand visibility.
- The Power of Networking: Sasha discusses stepping out from behind the screen to forge valuable community connections.
- Diversifying Income: Hear about the importance of creating multiple revenue streams within your business model.
- Community First: Discover why building a community around your brand can lead to lasting relationships and business growth.
- Learning from Mistakes:
- Rebranding Regrets: Sasha shares the costly lesson learned from premature rebranding and printing.
- Event Investment Misstep: Understand the risks and rewards of big-ticket event investments.
- Personal Boundaries: Learn why separating personal and business communications is crucial for your sanity.
- Video Content Challenges: Hear why stretching too thin on platforms like YouTube can lead to burnout.
- The Missed Potential of Paid Ads: A reflection on the growth opportunities that paid advertising could have offered.
- The Solo Venture Trap: Sasha opens up about the toll of handling a business solo and the importance of seeking support.
Keywords: Entrepreneurship, Business Launch, Brand Strategy, Micro-Influencers, Networking, Revenue Streams, Community Engagement, Branding Mistakes, Event ROI, Business Communication, Content Strategy, Mental Health, Business Support.
Call to Action: If Sasha’s stories of wins and warnings resonate with you, subscribe to Daring Made for more enriching content. Share your thoughts with us and let's continue to learn and grow together!
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
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