In Season 2, Episode 18 of The PR Style Guide podcast, we sit down with Shannon Cross, a senior media relations specialist with over 20 years of experience in sports, news, and entertainment media. Shannon shares the best piece of advice she received early in her career—the power of knowing that you belong—and how embracing that mindset fueled her confidence, opened doors, and encouraged her to take bold steps in her career.
We dive into her journey from ESPN, FOX5 DC, and TV One—where she interviewed sports legends like Magic Johnson, Serena Williams, and Tiger Woods—to leading PR efforts at Children’s National Hospital. She discusses the importance of pivoting in the industry, staying confident in high-stakes situations, and managing crises with poise.
Tune in for an inspiring conversation on stepping into your power, navigating career transitions, and thriving in media relations. Whether you're an aspiring PR pro or a seasoned communicator, Shannon’s insights will leave you feeling empowered to take on your next big move!
