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Description

In episode 44 of Retail Checks and Balances, Kevin Spencer interviews Chris Peterson, the Co-Founder of Lifemind and the Author of Red and Blue Customers, as he shares his extensive background in marketing and his journey into understanding the distinct values and purchasing behaviors of liberal and conservative customers. 

Tune in to discover valuable insights that can help grow your business in the ever-evolving world of retail and hospitality.

TIMESTAMPS

[00:02:31] Customer buying behavior differences.

[00:04:12] Market values and consumer behavior.

[00:08:16] Liberal vs. conservative customer satisfaction.

[00:12:41] Business values and customer alignment.

[00:16:35] AI shaping customer communications.

[00:20:58] Celebrity endorsement strategies.

[00:26:12] Customer preferences: liberal vs. conservative.

[00:28:02] Customer worldview and marketing strategy.

[00:32:32] Retail and franchise insights.

[00:38:07] Customer analysis without sensitive data.

[00:40:29] Understanding customer beliefs.

QUOTES

• "It's not about waving some issue in front of people and polarizing them. It's about understanding how to make a product fit better into a customer's life based on how they see the world." - Chris Peterson
• "There's a misconception today that businesses are neutral and there's no such thing because every business will always project probably a little bit more of a liberal set of values or conservative." - Chris Peterson
• "I think this is where AI is, that dispassionate voice that can help you shape your business in a manner that creates a greater fit between your product and your market." - Chris Peterson

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Chris Peterson

LinkedIn: https://www.linkedin.com/in/chrispetersonsf/

WEBSITES

Rod Plus Solutions: https://rodplussolutions.com/

Lifemind: https://www.lifemind.ai/

SUBSCRIBE AND AVAIL THE BOOK HERE!

Red and Blue Customers: https://redandblue.substack.com/