Tired of posting more and getting less? We dig into why the algorithm isn’t your real problem and how psychology-led messaging flips views into buyers. Wanda sits down with marketing strategist Diane Freeman, creator of the BUZZ framework and the force behind Bee Seen Social Media, to unpack a repeatable system for content that converts without burnout.
We start by dismantling the most persistent myths: that volume beats clarity and viral equals viable. Diane explains how marketers often teach what worked for them, not for you, and shows why resonance with a specific buyer matters more than follower count. From there, we break down the BUZZ framework—Brand identity, Unique value, Zone of genius, and Zinger—so you can articulate what you solve, how you’re different, who it’s for, and exactly what they should do next. The result is a cleaner message, a simpler path to action, and content that pulls its weight across platforms.
The conversation also covers platform strategy without the fluff: how LinkedIn, Instagram, YouTube, and TikTok shape attention, why rented land is risky, and how to protect your momentum by capturing ownership and guiding users with clear CTAs like “Get Started.” We share practical collaboration plays—content shares, co-hosted lives, podcast swaps, co-built freebies, smart tagging—that multiply reach because they transfer trust. And if you feel stuck choosing between trends and silence, we give you a starting point: define your who, write their pains and outcomes in their words, and align every post to that map.
If you’re ready to replace noise with traction and make your message magnetic, press play. Subscribe, share this episode with a friend who needs a clarity reboot, and leave a review telling us the one BUZZ step you’ll implement this week.
Connect with Diane Freeman
Bee Seen Social Media and Marketing
email: diane@beeseensocialmedia.com
Contact: Bee Seen Social Media and Marketing
for Free Resources on her website
website: https://beeseensocialmedia.com
Diane Freeman is the Sponsor on this Podcast
Connect with our Sponsor - Bee Seen Social Media and Marketing
This episode is powered and Sponsored by Bee Seen Social Media–the marketing secret behind Wanda Pearson’s standout online presence! Ready to attract your dream clients without the stress? If you want your social media profiles working overtime to draw in perfect-fit clients, Bee Seen Social Media has your back. and set up a scroll-stopping social media bio in seconds. Download their free Bio-Optimizer guide---crafted for busy business owners who want to stand out, fast. and set up a scroll-stopping social media bio in seconds. Get noticed, get results—grab yours at https://beeseensocialmedia.com
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