In today's episode of Content Magic I'm welcoming one of my faves! Jasmine, a copy editor and community builder, has tons of value to share.
She and I chat about brand values, brand voice, the pressures of social media and the key component for whatever type of content you create. Newsflash: it's authenticity.
Jasmine is a refreshing reminder that you DON'T have to be on the two major social platforms to build a successful business.
We also talk about the difference between a copy editor and a copywriter, why repurposing content is often overlooked and how content creation has shifted in the last few years.
If you're fed up with social media, you won't want to miss this one!
00:00 Creating standout content is vital for entrepreneurs.
05:53 Hobby turned into business, selling handmade gems.
09:07 Inspiring others through strategic storytelling and sharing.
11:20 Upset by being mistaken for a copywriter.
13:41 Describing and achieving brand voice challenges many.
18:34 LinkedIn: preferred platform for job seekers. Ethical concerns about other social media.
20:46 Overwhelmed by social media, leading to comparison.
26:04 Traditional blogging may be evolving, but not dead.
27:46 Starting with a big idea for content.
32:34 Color-coded planner helps with content repurposing.
34:53 Women-only community for support, networking, and collaboration.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH JASMINE!
LinkedIn: Jasmine Hermann
Website: Boss Squad HQ
Show mixed and edited by: Cardinal Studio
