Join us as we go over the past 4 editions of Outbound May, where industry thought leaders Matt McFee, Jesse, Mark, and Tito explore the "creative data tinkerer" role in B2B outbound strategies for LMM companies.
We discuss:
- How AI tools like GPT and Gemini are reshaping data usage and why a precise Ideal Customer Profile (ICP) backed by robust research is crucial.
- Performance marketing secrets with innovative data approaches to identify customer needs, comparing traditional techniques with modern methods like data enrichment and time-based triggers.
- Rethinking sales development representatives' roles, transitioning from volume-based to skill-based approaches, targeting customer readiness.
- Building valuable customer relationships and driving engagement.
For more insights, go to:
gtmPRO
Andy's LI
Gary's LI
