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"Who wants to talk to a robot? No one. So, I mean, PR people, you expect them to be nice and chatty. So especially in what I do, I feel like you really should not be a robot." - Debra Locker Griffin

As an entrepreneur, there is persistence and adaptability that will be shown. Dealing with rejection can set you back but there's a way to get away from that. Despite the setbacks, you can take those as learning opportunities by showing persistence. Not everything is one size fits all, not everything you do is going to stay the same. 

In this episode, we have a conversation with Debra Locker Griffin, owner of a boutique public relations business specialized in lifestyle, beauty, spa, travel, and wellness. She discusses her transition from journalism to PR and the significance of tailored business communication. 

Takeaways to listen for: 

• Generational Differences in Communication: There are many ways to communicate but it is knowing what is best for who you're communicating with along with having proper etiquette. 
• Soft Skills and Email Etiquette: Debra emphasizes the significance of soft skills in professional communication, offering advice on maintaining a warm tone in emails and the significance of a thoughtful closing.
• Handling Rejection: Debra's approach to refining pitches and maintaining relationships despite initial rejections is a valuable strategy for dealing with rejection in PR and other industries.

Connect with Debra Locker Griffin: 

LinkedIn: https://www.linkedin.com/in/debralockergriffin/

Website: https://debralockergroup.com/

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We’re Dana Johnson and Sara Lowell hosts of Entrepreneur Encounter, a growing and thriving entrepreneur podcast dedicated to soft skills development and we’re so grateful you found us. We started this podcast to invite you into conversations and workshops that are designed to help make you feel more empowered, thrive, and be fulfilled as you reach your entrepreneur goals. 

We interview experts and thought leaders so that we can grow our mindset, build better habits and uncover a side of yourself you’ve never seen before. 

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Host Sara Lowell:

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Website: https://ddvirtualmanagement.com/