In this episode, Jennifer sits down with Curt and Rob, co-founders of HUMN Marketing Agency, to unpack the power of customer-centered storytelling and human-first marketing strategy. With complementary backgrounds in design, nonprofit leadership, and brand messaging. The conversation dives into the importance of understanding your customers on a deeper level—and how most business owners are marketing based on assumptions, not insights. You’ll learn how to use frameworks like StoryBrand, plus how HUMN blends human-centered design with smart strategy to build confident, simple marketing plans.
💡 Top 5 Takeaways:
Meet our Guests:
Rob Monacelli
Co-Founder, Human-Centered Design Strategist
Rob is a hybrid creative thinker with over 25 years of experience in marketing and branding. He’s all about blending strategic thinking with innovative design to help brands tell their unique stories. Rob loves diving into consumer insights and transforming them into compelling marketing strategies that resonate with audiences.
Curt Kuiper
Co-Founder, Certified StoryBrand Guide
Curt is a branding and marketing consultant on a mission to help high-integrity leaders connect with their ideal customers. With a StoryBrand certification under his belt, he’s all about clarifying messages and creating powerful brands that truly resonate. Curt believes that strong branding can change the world for the better, and he approaches every project with a mix of empathy, collaboration, and a dash of fun.
Free Marketing Assessment
https://www.gowithhumn.com/
About the Host:
Jennifer Kok has been a business owner for over 25 years and now is a business coach.
She turned her first business into a franchise and successfully sold it 20 years later. She was passionate about building a business and a family at the same time.
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