EPISODE 001.
Wait — what’s this all about?
What’s in it for me?
You might think it’s a bit silly to start the first episode of a brand new podcast posing those two questions, but the truth is, when it comes to creating any type of copy or content, you’re audience is going to ask themselves those two very questions — whether consciously or subconsciously.
Think about it: we all ask ourselves these very questions as we scroll through our social media feeds, scan the subject lines in our email inboxes, and sort through our physical mail after grabbing it from the mailbox.
There’s limited time in all of our already jam-packed days and we want to make sure we’re investing what time we do have in the right ways.
Which is why each and every time you sit down to write copy for your own business and brands, you need to be able to clearly answer those two questions:
What is this message all about?
What’s in it for my audience?
On this (very first!) episode of the Talk Copy to Me podcast, Erin describes ways in which big brands and small businesses forget to answer those very questions, as well as suggested fixes.
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EPISODE 001.
Read the show notes and view the full transcript here: https://erinollila.com/the-two-questions-everyone-wonders-as-they-consume-content/
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Learn more about Erin Ollila, host of the Talk Copy to Me podcast
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Connect with Erin
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
