So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?
Or, can you create a post-quiz email strategy that helps you to nurture your new leads.
But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create?
In this episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they've finished taking your quiz.
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A few great opportunities for listeners to Talk Copy to Me who are interested in quiz creation
Schedule a free 15-minute strategy call with someone from Interact’s team
Here’s an incredible quiz course if you’re planning on DIY-ing your quiz creation
Take this quiz to learn what the best quiz could be for your business.
And this one to help you determine which template you should use!
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Meet our guest expert, Dawn Petrin
Dawn is a growth consultant, copy chief and funnel strategist. And although she’s trusted by and has written for Chanti Zak, Copyhackers, Interact Quiz Builder and lots of other incredible brands and humans, she’s most passionate about helping up and coming copywriters and entrepreneurs master their skills and scale their businesses. She spends most of her free time practicing yoga, climbing rocks, reading fantasy novels and dreaming about regenerative farming. Her 5 year plan includes buying a sprinter van, outfitting it into a tiny home, and driving to Guadalajara.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write quizzes or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila