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In this episode, Vanessa sits down with partnership specialist Sarina Lowe to delve into the intricacies of partnerships, sponsorships, and collaborations.
Key Takeaways:
- Differentiate between cash partnerships and contra (product/service exchange) partnerships.
- How makeup artists, can benefit immensely from strategic partnerships.
- Building genuine relationships with potential partners is crucial.
- Focus outreach efforts on quality engagement rather than just follower counts.
- Clearly outline expectations when receiving products from brands to avoid misunderstandings.
- Transparency and clear communication are key to successful partnerships.
- High-quality, creative content can significantly enhance the value of partnerships.
- Understand your own business objectives and goals before entering partnerships.
- Research potential partners thoroughly to make informed decisions.
Discussion Highlights:
- Practical strategies for small businesses to leverage partnerships.
- Importance of building genuine relationships and clear communication in partnerships.
- How creative content creation can boost partnership value.
- Tips on aligning business objectives with partnership efforts.
Actionable Tips:
- Start with clear goals for what you want to achieve from partnerships.
- Be transparent and communicate your expectations clearly.
- Focus on creating high-quality content that reflects your brand and engages your audience.
- Build genuine relationships with potential partners, prioritizing engagement over follower count.
- Always research potential partners to ensure value alignment.
Connect with Sarina.
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@the.makeupinsider
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